The urban radio station HOTT 95.3 FM operates from Bridgetown Barbados with built-in popularity for playing hip-hop R&B soca dancehall and pop music. Apart from serving audiences between 15 and 35 years old the station uses energized DJs and programmed content to engage youthful music fans who love parties. The Starcom Network serves HOTT 95.3 FM which has maintained its lead position in audience ratings ever since the station launched its operations.