The fantastic broadcasting identity of **Sheger FM 102.1 – La Voix d’Addis-Abeba** represents both local pride and cultural heritage of the city The radio station name draws from the Sheger River in Addis Ababa through which makes this asset essential to the citys identity. The name maintains an exceptionally strong connection to Addis Ababa because it originates from the Sheger River which flows through the Ethiopian capital. The identifying slogan La Voix d’Addis-Abeba (The Voice of Addis Ababa) assembles a powerful identity as a direct representation of the city where it broadcasts local news and music and storytelling content. Your show can start with Ethiopian music followed by local news coverage and interviews and go into discussions about culture and possibly highlight the citys historical background and vibrant lifestyle in Addis Ababa. 🌍🎶 Should Sheger FM have exclusive focus on Addis Ababa news or extend its coverage to broader issues throughout Ethiopia? I am glad to assist with new concepts while you develop this project.