Overview
Born between 1997 and 2012, Gen Z has grown up in a digitally first world where social media, streaming services, and on-demand material are all commonplace. To get their interest, traditional radio must change. Here’s how to adapt your radio broadcast to appeal to Generation Z listeners:
1. Provide Digital Platforms with Access to Your Station
Instead of using conventional AM/FM radios, Gen Z listens to content on their smartphones, smart speakers, and streaming services. Reach them by: ✅ Introducing a smartphone app for convenient streaming; ✅ Being accessible via Google Assistant and Alexa smart speakers.
✅ Listen on streaming services like as Apple Music, TuneIn, and Spotify.
“Alexa, play [Your Radio Station Name] on TuneIn,” for instance.
2. Use Social Media to Establish Connections
Gen Z spends
